Customers form an impression of your company based on your facilities, products and services but more importantly, your sales people.. In today's economy it is imperative to anticipate, meet or exceed your customers’ expectations. Knowing how to tailor each interaction to their specific needs and what appeals to them is the key to developing the connection needed to make the sale.

The Selling Code Workshop will provide you with a new set of skills and concepts that empower you to sell to customers in the way customers buy, NOT the way you sell.

What you will learn about yourself and others in the Workshop:

SELLING FUNDAMENTALS
• Learn selling fundamentals that increase sales
• Learn how to create a good first impression
• Learn the feature / benefit selling formula
• Learn the eight step selling process
 
PROFESSIONAL COMMUNICATION SKILLS
• Understand logical versus emotional selling
• Recognize the four behavior types
• Learn how to use behavior types to increase sales
• Present information that sells 

THE ART OF QUALIFICATION (PRE CHAT)
• Learn pre chat skills that increase sales
• Establish a solid foundation for closing
• Eliminate objections before the tour
• Learn how to create REAL buying emotions

PRICE PRESENTATION TECHNIQUES
• Learn how to present prices effectively
• Substantially reduce lost sale percentage
• Learn how to present
• Learn the importance of closing emotionally


The workshop is packed with practical tools you can apply immediately for dramatic results. It also examines what customer personality styles are the most challenging—and frustrating—to work with and how-to develop strategies for communicating more effectively with these customers.